The Queerty site has partnered with Stoli to organize these pageants and has allowed huge Stoli ads on their site, while being generally dismissive of the boycott.
Queerty editor Chris Bull showed up with an armload of Stoli t-shirts and had to show his ID before being allowed into the BeatBox bar, which hosted the pageant.
Mike Hoban, on the left in black t-shirt with back to camera, drove down from Sonoma County with a flyer explaining how Stolichnaya's parent company SPI Group is a Russian company and the importance of the Russian vodka boycott. Many folks took and read the flyer.
Before we dumped Stoli, a few of us protesters arranged ourselves for a group photo. From the left is Paul Barwick, yours truly, Mike Hoban, Robbie Sweeny and Alan Shaw.
Chanting "Boycott Stoli!" and "We're here, we're queer, we're not drinking Russian vodka!" as Sweeny dumped the Stoli.
Once the bottle was empty, Sweeny held it upside down and encouraged everyone to like the Boycott Russian Vodka group at Facebook.
By the way, the popular 10 PM broadcast of the KTVU/Fox news ran two teasers about our action and the actual short story was part of a package of three LGBT Russian stories. The first was on the vodka dump, the second story was about gay U.S. track runner Nick Symmonds at a sports event in Moscow dedicating his medal to gay Russians, and the final piece reported that Bay Area cities are considering severing sister city pacts with Russian cities.
Thanks to everyone who showed up and participated in the action!